DATA & TECHNOLOGY

ACERO™ TECH

PLATFORM

ACERO™ is cloud-based web application built on a framework that includes everything needed to create database-backed web applications.

SECURITY

The significance of employing secure passwords is more important than ever and ACERO™ is built with security in mind. Which is why the application will require two-factor authentication (2FA).

KEY FEATURES

• CAMPAIGN & PROJECT WORKFLOW
  Manage and track all projects and campaigns for all regions, markets, brands and sub-brands.

• BID & ESTIMATE WORKFLOW
  Capture bid and estimate cost and details across all agencies and vendors.

• DASHBOARDS
  Live client dashboards that display metrics on spend, savings, and deliverables.

• REPORTING
  In-application reporting for APR standard reports at the touch of your fingertips.

ACERO™

PLATFORM

ACERO™ is APR’s proprietary production data collection and analysis tool that gives you unparalleled access to your data, empowering you to: Analyze, Collect, Evaluate, Report, and Optimize your marketing spend and savings across your entire content creation ecosystem.

KEY FEATURES

• Data Collection

  • Collect, manage, and track all projects and campaigns across all regions, markets, brands, and sub-brands.

• Data Validation

  • Our two-step validation process is complete with a line-by-line, deliverable-by-deliverable validation process performed by real people with combined production and data analytics experience.

• Analytics

  • Dashboard analytics show you valuable metrics to help you optimize, including spend and savings broken out by agency partners, vendors, and more.

• Reporting

  • In-application project summary reports include project spend, savings, deliverables, production details, and more.

• Insights

  • APR’s team then analyzes all of your projects holistically to derive unparalleled insights across your marketing ecosystem.

how ACERO™ Benefits you

• Transparency with Partners beyond estimate costs

• Provides you with an aggregate view of the entire content creation ecosystem before productions even begin.

• Allows you to compare up to hundreds of line-items worth of standardized costs, resources, and rates at the aggregate (even including rates for resources like Creative Directors as well rates for specific Directors and Photographers).

• ACERO’s™ specialized motion production module allows APR’s specialists to dig deeper into costs and other granular details relative to shooting live-action. For example, we may analyze shooting data to compare whether shooting on-location or in-studio fits your project best by accounting for various variables including location costs, various mark-ups, COVID-related costs, and more.

• ACERO™ is backed by a qualitative, growing set of thoughtful behavioral data points that go beyond the bid: creating project-by-project or estimate-by-estimate snapshots analyzed by experts in order to assess the health and evolution of agency partnerships to determine value beyond the dollar figure.

• Lastly, ACERO provides the ability to aggregate and assess digital agency creatives fees relative to production globally and at scale to locate optimizations across agencies compared to other advertisers.

ACERO™ REPORTS

APR INDEX®

APR works with over 60 advertisers and nearly 400 brands. Every year, APR’s Management Team comes together to identify the top advertising production trends on what’s happening in the industry that is affecting the way we produce content.

ADPRO SCORECARD®

Do you want to know how you compare to your industry peers? AdPro Scorecard® is an analysis of production data metrics against specific production traits, behaviors and efficiencies.

STANDARD REPORTS

APR’s standard list of in-application reports that include all project data like spend and savings.

CUSTOM REPORTS

In some cases, you might need a custom report outside of APR’s standard reporting options – no problem! Our expert Data Team wants to help and will work with your team come up with the right solution.

ACERO™ IN ACTION